The core objective of this initiative is to design an expansive three-stage advertising campaign for Chameleon Cold-Brew. This includes print materials, digital experiences, and unconventional activities. By utilizing Chameleon Coffee's unique brand voice and leveraging the cold-brew concept, the campaign aims to establish a memorable brand image and engage consumers through a pop-up café named Brewtopia, interactive events, and merchandise offerings. The ultimate goal is to amplify brand recognition and foster a meaningful connection with the audience.